Located in the heart of Manama, this modern mall is a popular destination for locals and visitors alike. It offers a diverse shopping experience with a range of retail stores, including international brands and local boutiques, featuring fashion, electronics, home goods, and specialty items.
We worked closely with Dragon City Mall's marketing team to enhance their social media presence through engaging visuals and animations featuring their mascot, DiDi. Our collaboration involved creating both 2D and 3D animations to highlight the mall's seasonal events and promotions. Additionally, we developed print and digital collateral tailored for major holidays and celebrations, including National Day, Eid, Ramadan, and Chinese festivals.
OUR COLLABORATION
Didi, with his enchanting blend of charm and whimsy, has always been a central figure in Dragon City's universe, embodying the spirit of adventure and fun. Our goal was to capture his essence and translate it into an animated form that would resonate with viewers.
3D Design
Our client was excited to see DiDi animated and is now looking to take it to the next level. They requested a transformation of DiDi into a more surreal and captivating figure. In response, we started by remodelling DiDi from a charming 2D character into a stunning, fully interactive 3D model, ready to impress with its new, enhanced dimension.
CHARACTER DEVELOPMENT
DiDi in 3D
The next step was to showcase our newly revamped DiDi character in all his glory. DiDi quickly became a sensation, gracing social media, magazine covers, and even the mall gates and interiors with his image—just in time for the Dragon Carnival, Dragon City's most exciting event ever!
ACTION PLAN
